![]() On the streets and behind the scenes, the buzz was building around A$AP Rocky and his crew. Even when I first got with Rocky, I played it with Pharrell just to share it with him.” ![]() “I know Puff wanted to sign Rocky, Def Jam at some point wanted to sign him but they jumped on late. “A lot of people were trying to sign Rocky,” Sims said. With Columbia out, the label who had put out everything from Miles Davis’s Kind of Blue to Nas’s Illmatic, suitors off all sorts proved interested in representing Rocky. I didn’t learn until later that he had health issues and he passed from cancer.” “We were supposed to have a third and final meeting about me getting hired there, but Stephen went quiet. “I had sat with Stephen Ferrara at Columbia Records,” Sims said. So, who else was interested in Rocky and who was willing to help? ![]() Through Polo Grounds, Rocky could have legitimate backing in his own backyard of Harlem while working with someone who had helped stars that grew international fan bases. Having known Bryan for years thanks to his work with Bad Boy Records and many players in the music space, the two Harlemites saw something in the local star Rocky that the world was yet to catch onto.īryan was a certified star-maker, heading up Polo Grounds and giving the world acts ranging from Pitbull and Lil Jon to the Ying Yang Twins and Yo Gotti. At the FADER Fort by FIAT at the Drive-In Studio in New York City, 2011 (Roger Kisby/Getty Images) ![]()
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